On-trade

The Wright Group announces expansion of Hogs & Heifers restaurant chain

Major hospitality group seeks venues for up to six new Hogs & Heifers outlets and targets future expansion into the UK

The Group currently employs over 750 staff and over 120 are employed in the two existing Hogs & Heifers locations

The Wright Group has announced plans to significantly expand its Hogs & Heifers restaurant brand and is actively seeking new locations in Ireland and Northern Ireland.  

The award-winning Irish hospitality group, owned by businessman Michael JF Wright, is planning on adding up to six new Hogs & Heifers outlets to the existing two and is now appealing to owners of potential venues to make contact. 

The Group currently employs over 750 staff and over 120 are employed in the two existing Hogs & Heifers locations. The expansion plans will create up to another 360 jobs. 

The Group opened its first Hogs & Heifers restaurant in Airside Retail Park in Swords in Dublin in 2013 and recently invested €1m in opening a second 300-seater outlet in Liffey Valley Shopping Centre in June of this year.

It is now actively seeking new locations of between 5,000 to 6,000 sq ft in high footfall areas in Irish cities and towns and in Belfast. The ideal locations would preferably be located next to or near to other retail or entertainment venues.

Potential expansion into the UK

In addition to expanding the Hogs & Heifers chain at home, the Wright Group is also examining a potential future expansion into the UK.

 Michael JF Wright, owner and chief executive of The Wright Group

Michael JF Wright, owner and chief executive of The Wright Group

Michael JF Wright, owner and chief executive of The Wright Group said: “We opened our first Hogs & Heifers in 2013 and our second in June of this year. The lasting success of our first restaurant in Airside Retail Park in Swords shows that there is an appetite among the public for the great food we serve, the fantastic atmosphere we create and the value we provide. The popularity of our second Hogs & Heifers in Liffey Valley Shopping Centre has proved we can successfully expand, and we now believe it’s the right time to continue to grow the brand.”

“We have a super team of over 120 people working in our Hogs & Heifers outlets and we are excited to be investing in new restaurants and creating new job opportunities. As of now, we are actively seeking potential premises in leading locations across Ireland and in Belfast. We are also examining a possible expansion into the UK and we look forward to announcing our new restaurants soon”.

Martin White, head of operations for Hogs and Heifers

Martin White, head of operations for Hogs and Heifers

Martin White, head of operations for Hogs and Heifers, said: “The secret to the brand’s success is knowing our market. Our customers want great food, fun vibes and good value and our amazing staff work tirelessly to ensure this is delivered time and time again. We are dedicated to providing the best customer experience and that’s why we are confident that the brand can expand successfully and wow new customers in new towns and cities.” 

Hogs & Heifers is home to the “best burgers in town” and diners can choose their perfect burger from a list of specials while those of a more adventurous disposition can attempt the Man V Hogs challenge, which dares customers to complete this €50 mega-burger within 45 minutes.

 

 

 


Sign Up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's free