Off-trade

Spirits sales continue drift to off-trade

Spirits sales through the off-trade grew nine per cent in total according to IDL Pernod-Ricard in its statement for the six months to 31st December 2011.

However, the hospitality sector, the on-trade, continued to suffer from volume and value declines during 2011, it added.
In the six month period Jameson consolidated its position as Ireland’s best-selling whiskey while Powers increased sales year-on-year and continued to gain market share, noted IDLP-R.

Absolut vodka, one of Pernod Ricard’s major iconic brands, continued to grow at a tremendous pace, stated the company, over 50 per cent for the first half of fiscal year 2012.

Jameson performed strongly on the global stage for the first six months of the fiscal year when organic net sales growth was up 25 per cent with volume growth up 20 per cent, particularly in the US, Canada, Australia, South Africa, Germany and Global Travel Retail.

In the US, organic sales grew 37 per cent.

IDL Pernod-Ricard Chairman and Chief Executive Anna Malmhake commented, “Jameson is now in its 23rd consecutive year of growth and is experiencing double-digit growth in 40 markets”.

She added that at 3.8 million cases, IDL was confident that Jameson will reach its next identified milestone of four million cases this year.

“As one of Ireland’s most successful exports, Jameson is playing its role in the country’s export led recovery,” she continued, pointing out, “As this Irish brand continues to grow in its 100-plus markets around the world, I can only see extra jobs for Irish Distillers and our suppliers and other benefits for the Irish economy flowing from this success.”

However she was “…. most concerned at the recent suggestions to restrict responsible advertising and sponsorship initiatives for our brands. Ireland should be the showcase for Jameson and as more and more people around the world begin to enjoy this fantastic brand it would be regrettable if domestic legislation were to put us at a significant disadvantage compared to our competitors in other markets”.

Parent company Pernod-Ricard reported H1 net profits up 20 per cent to €820 million on sales up 11 per cent to €4.61 billion.

Jameson performed strongly on the global stage for the first six months of the fiscal year when organic net sales growth was up 25 per cent.Jameson performed strongly on the global stage for the first six months of the fiscal year when organic net sales growth was up 25 per cent.

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