The new 330ml can format is for Smithwick’s drinkers looking for a more laid-back drinking experience. The new packaging is easily recyclable and light to carry, making the cans a great fit for a post-hike beer, Summer BBQ or chilled evening in with friends, states Diageo Ireland.
The new cans are colourful and vibrant, allowing them to stand out visually both on shelves and in the hands of consumers. The packaging features the Dublin-based Irish illustrator Peter Donnelly’s hand-drawn illustrations that depict key symbols from Smithwick’s history and heritage while the colour palette is inspired from original labels, brewery signage and pubs around Ireland.
Both cans are available in a five-pack at €10.00RRP.