Smirnoff announces Summer Festival initiatives

Smirnoff is introducing accessibility-focused features at festivals across Ireland this summer as part of its Smirnoff Sound Nation campaign

This summer, Smirnoff will have a presence at a range of music festivals across Ireland as part of its Smirnoff Sound Nation initiative.

The brand’s plans include providing features such as lowered bars, accessible ramps, dedicated viewing platforms, and braille menus at select festivals.

These measures aim to improve accessibility and create more inclusive spaces for music fans.

Smirnoff’s involvement is scheduled for several festivals, including Forbidden Fruit, All Together Now, Electric Picnic, and over 100 other events across the country.

Festival attendees will be able to purchase a variety of Smirnoff drinks, including the Smirnoff Passionfruit Martini, at participating events.

For more information about Smirnoff’s festival plans, visit the brand’s official website.