On-trade

Sky signs 3-year deal with La Liga

Sky Sports has announced to a new broadcast agreement with La Liga for another three seasons thus extending the partnership between Sky Sports and La Liga into its 20th year.

The deal strengthens Sky’s choice position for televised sport across the UK and Ireland with 36 new rights agreements having been signed in the last 18 months and it ensures that La Liga remains a key part of Sky’s schedule of live football.

Views can follow Real Madrid, Barcelona and the stars of Spanish football as part of a schedule of over 100 live La Liga matches per season including the ‘El Classico’ fixtures. The deal also includes the Final of the Copa del Rey.

From 2016, Sky Sports will be bringing customers more Premier League football, The Open golf from 2017, international and domestic cricket from the ECB and a new five-year partnership with the RFU.

Sky Sports’ football schedule includes 116 matches from the Premier League, 127 matches from the Football League, Capital One Cup, UEFA Euro 2016 and FIFA 2018 World Cup qualifiers, Scottish Football League and Scottish Cup, America’s MLS and Eredivisie.

 


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