As part of his new role Shane is responsible for growing the Irish Distillers prestige brands in Ireland, working on brands such as Midleton Very Rare, Redbreast, Method & Madness, Monkey 47, Mumm and Perrier Jouet.
Shane joins Irish Distillers from Diageo where he was Commercial Sales Manager, developing and managing on-trade relationships, sales and key accounts. Prior to this he worked with Counterpoint/Britvic in several roles including National Sales Manager and Head of Key Accounts and Sales Operations. He has also worked with Jacob Fruitfield Group, Unilever Ireland and Robt Roberts where he managed a variety of off-trade, wholesale, symbol and convenience accounts including Tesco, Dunnes Stores and Musgrave.
A native of Dublin, Shane holds a BA in Business Studies (Finance) from Dublin City University and a Master of Business Studies in Management Consulting from the Michael Smurfit Graduate Business School.