Marketing

Scott Campbell tattoo for Hennessy

Hennessy has added to its Very Special Limited Edition series of Cognacs with the launch of a bespoke design crafted by Scott Campbell, the acclaimed and multi-talented American tattoo artist.

Hennessy has added to its Very Special Limited Edition series of Cognacs with the launch of a bespoke design crafted by Scott Campbell, the acclaimed and multi-talented American tattoo artist.

The new packaging design was launched recently in Camden Exchange in Dublin recently.

Scott is best-known for tattooing stars and icons from the worlds of cinema, fashion, art and design including Marc Jacobs, Heath Ledger and Penelope Cruz at his Brooklyn studio. Since 2007, his recognition has stretched beyond the world of tattoo art into the global contemporary art scene with his sculptures, paintings and drawings exhibited in galleries across the US, Mexico, Europe and Asia.

Like Hennessy and previous collaborators, Scott has a distinct and pioneering style. This one-of-a-kind Very Special collaboration blends what he calls “tattoo magic” with the multi-sensorial appreciation of Hennessy.

Inspired by the intricate penmanship of James Hennessy, the Maison’s second generation visionary and an inveterate traveller, Scott infused the Very Special label with his own sensibility. His design is based on a pair of wings, a universal symbol of freedom and travel. Decorative elements include an intricate silver and black motif incorporating Hennessy Very Special’s three stars, an iconic signature of the brand.

Hennessy has a tradition of identifying and supporting avant-garde artists, having worked with internationally renowned urban artists including Ryan McGuinness and Shepard Fairey.

Follow the conversation on facebook, Twitter @HennessyIRL or Instagram @HennessyIRL using #BlendtheUnexpected and #HennessyVerySpecial.

 

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free