It’s believed that the minimum price of the cheapest cans of beer will double and that several €uro will be added to the price of own-label vodka in an attempt to take alcohol out of the “pocket money” prices category.
If successfully introduced, minimum pricing will form part of a national substance misuse strategy which is due to be published soon as a result of the work of the national steering group on alcohol abuse.
If implemented, minimum pricing would ensure that off-licences and supermarkets are prohibited from selling beer, wine and spirits below a set price.
?The Junior Health Minister is also understood to be considering other restrictions on alcohol advertising and price promotions.
However ABFI has urged the re-introduction of below-cost selling as an alternative to minimum pricing which may face opposition from the EU.