Marketing

Registration open for biggest Australia Day Tasting

The Australia Day Tasting on 29th January in Dublin’s Mansion House will feature over 300 wines from 54 wineries across Australia.

It’s part of a three-city roadshow and follows London (23rd January) and Edinburgh (25th January).

Visitors can get up-to-date with the category, taste new releases and discover alternative varieties like Assyrtiko and Nebbiolo.

In addition to the 24 tables of exhibitors, new to this year’s event is a Focus Table on Iconic Australia. From fresh Hunter Valley Semillon to rich Rutherglen fortifieds, this area will give visitors a taste of Australia’s most enduring and iconic wine styles.

Winemakers and winery owners coming over from Australia for the event include Andrew Hardy (Petaluma), Andrew Watson (Woodlands Wines), Chris Pfeiffer (Pfeiffer Wines), Peter Thompson (Thompson Estate), Toby Barlow (St Hallett) and Trevor Dickinson (Dickinson Estate).

Ireland is a strong market for Australian wine: exports are up 7% in volume, 3% in value (MAT to September 2017) with promising growth in wines over $10 (€6.50) per litre FOB (up 62%).

“The Australia Day Tasting is a great opportunity to find new trends, new varieties, new blends and most importantly get a chance to discuss these with the people exhibiting,” stated Gary O’Donovan, Managing Director and Buyer at O’Donovan’s off-licence chain. He added that one would get up-to-date with distributors’ portfolios and wineries that are looking for representation in the Irish wine market.

This event is not just aimed at wine buyers but anyone in the drinks industry seeking to get an overview of the Australian wine category.

“The event will give guests a snapshot of our 65 unique wine regions,” explained Laura Jewell MW, Wine Australia’s Head of Market for Europe, the Middle East and Africa, who, along with Wine Australia’s General Manager of Marketing Stuart Barclay, will be attending the event.

For more information about the Australia Day Tasting 2018 and to sign up please click here.

Registration: Please click here or e-mail Jean Smullen on jean@jeansmullen.com

For a full list of wines, wineries and producers seeking distribution, see the tasting booklet.


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