Redbreast Whiskey teams up with Andrew Scott for new campaign
Redbreast Single Pot Still Irish Whiskey, renowned for its rich heritage, has launched its largest national brand campaign yet, ‘Quite the Find,’ in collaboration with BAFTA winner, Golden Globes and Screen Actors Guild nominee, Andrew Scott.
The campaign celebrates the joy of uncovering hidden gems — much like the first sip of Redbreast whiskey, it is a journey that reveals unexpected layers of complexity and character. Encouraging audiences across Ireland to dig deeper to unearth something amazing, making the search worthwhile, the campaign also highlights the ‘Redbreast Unhidden’ Award, a short film competition run in partnership with SXSW that launched earlier this year , which spotlights short film formats, offering a curated selection of new films and talent.
At the campaign’s core is the dynamic partnership with Andrew Scott, known for his captivating performances in All of Us Strangers and Ripley. His embodiment of Irish charm, original storytelling, and creative exploration perfectly aligns with the ethos of ‘Quite the Find’ and Redbreast. Together, they inspire audiences around the world to embrace the joy of discovery by shining a spotlight on hidden treasures that are… quite the find.
‘Redbreast Unhidden’ shines a light on a unique form of creativity both in film and whiskey – celebrating authenticity and craftsmanship. Scott brings his passion and expertise in the space to the platform, curating and showcasing the work of emerging talent through his selection of short films from SXSW Film and TV Festival’s hidden short film treasures.
Speaking about his role in ‘Redbreast Unhidden’ and wider ‘Quite the Find’ brand campaign Scott said, “I’m delighted to be partnering with Redbreast on this campaign to encourage creativity and discovery worldwide. It’s been really fun to be part of, especially given their initiative to encourage filmmakers of the future, whose voices need to be supported now more than ever.”
To kick off the launch, Redbreast has lit up across OOH and digital, debuting a new campaign film starring Scott across the brand’s social channels. The 30-second spot was created in partnership with Merman Branded — the commercial division of Merman TV — a production company co-founded by fellow Irish Emmy and BAFTA winner Sharon Horgan. The campaign was directed by Margot Bowman, whose short-form work had been celebrated by SXSW and the International Documentary Association. The crew also included acclaimed cinematographer Jamie Ramsay, who previously collaborated with Andrew Scott on 2024’s All of Us Strangers. Seamlessly blending heritage, artistry, and authenticity, the campaign stands as a celebration of Irish creative talent at its finest.
The new brand campaign has gone live across Ireland and will also include a screening event taking place at The Stella Cinema on 11 June, showcasing Scott’s shortlist of SXSW’s short films, and the crowned winning film of the inaugural Redbreast Award, selected by Scott. To watch the new campaign film, discover more about ‘Quite the Find’, or to learn more about the exclusive Redbreast Unhidden screening event at The Stella Cinema, please visit www.redbreastwhiskey.com Or follow @RedbreastIrishWhiskey on social media
*Based on the tasting results of the nine most influential blind tasting competitions in 2024, including; The Irish Whiskey Masters, International Wine & Spirit Competition, International Spirits Competition, Beverage Testing Institute, San Francisco World Spirits Competition, New York World Wine and Spirits Competitions, Singapore World Spirits Competition, The Luxury Masters and the World Whiskies Awards
