Marketing

Paulaner to B&F

After more than 20 years with Heineken Ireland the German Weissbier Paulaner is now being distributed by Barry & Fitzwilliam.

 

Barry & Fitzwilliam will relaunch Paulaner & Paulaner 0,0% on draught in September.

Barry & Fitzwilliam will relaunch Paulaner & Paulaner 0,0% on draught in September.

Paulaner, the wheat beer from Munich, has been brewed since 1634 and is Oktoberfest’s best-selling beer.

Heineken recently sold its 30% stake in Paulaner which is brewed in accordance with the Reinheitsgebot, Bavaria’s 500 year-old Purity Law, only four ingredients are used in the brewing process: water, malt, hops and yeast.

Considered an ideal Summer beer, over two million litres of the brand leave the brewery each year destined for over 70 countries.

Plans to relaunch Paulaner as well as Paulaner 0,0% into the on-trade here will take place when the on-trade gets back to some sort of normality according to Barry & Fitzwilliam’s Managing Director Michael Barry who told Drinks Industry Ireland, “We’re going to concentrate on Paulaner and Paulaner 0,0% bottles for the Summer but we’ll be relaunching the draught product in September”.

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free