On-trade

O’Driscolls Irish Whiskey sponsors Juvenile Hurdle at Fairyhouse Easter Festival

The Wexford brand continues its support for horse racing with 50% of the proceeds being donated to the Irish Injured Jockeys Fund

Pictured: Peter Roe of Fairyhouse Racecourse and Shane Davey of O’Driscolls Irish Whiskey

O’Driscolls Irish Whiskey announced its continued support for the horse racing scene by sponsoring the Juvenile Hurdle at this year’s Fairyhouse Easter Festival. The festival will take place this year from 30 March to 1 April, 2024. The O’Driscolls Irish Whiskey Juvenile Hurdle (Grade 2) is scheduled at 14.40pm on the third day of the Festival (Monday, 1 April).

To celebrate this new sponsorship, O’Driscolls Irish Whiskey will once again be selling an O’Driscolls Irish Whiskey ‘Paddy Cap’ across the weekend, with 50% of the proceeds being donated to the Irish Injured Jockeys Fund. 

The Irish Injured Jockeys Fund was set up in 2014 to increase awareness and raise vital funds to support injured jockeys and the team at O’Driscolls Irish Whiskey are delighted to contribute to this across the weekend of the festival. 

Michael Stafford, managing director, O’Driscolls Irish Whiskey, said: “The adventurous spirit of O’Driscolls Irish Whiskey was founded on the pirate ships off the west coast of Ireland, and we are delighted to bring this brave and daring spirit onto the Fairyhouse Race Course, where O’Driscolls Irish Whiskey can be sampled across the weekend for racegoers to enjoy.”

Peter Roe, manager, Fairyhouse Race Course, said “The team at Fairyhouse are absolutely delighted with this new sponsorship and we look forward to a weekend of great horse racing as well as great Irish whiskey.”

O’Driscolls Irish Whiskey has a blend of golden grain and malted barley, triple distilled and aged at the Stafford Bonded Warehouse in bourbon casks for a minimum of 3 years that gives the signature smoothness of Irish whiskey. 

This sponsorship is in addition to O’Driscolls Irish Whiskey’s partnership with Horse Racing Ireland Racecourses as their official whiskey partner. 


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