Non-alcoholic Guinness becomes available on draught in Irish pubs
Diageo plans to make pints of alcohol-free Guinness available on draught in pubs across Ireland this summer.
Guinness 0.0, the non-alcoholic version of the iconic stout, is set to make its debut on draught in Irish bars starting mid-July.
Until now, the beverage has only been available in cans, but Diageo has reportedly informed publicans that they will soon be able to offer Guinness 0.0 on tap, promising a cooler serving temperature compared to its current canned format.
Reports indicate that Diageo has been actively encouraging pubs to adopt Guinness 0.0 on draught, and their teams are already working on installing separate pipelines for the 0.0 brand in venues that express interest in stocking it.
One publican from Co. Louth, who intends to have the draught version of Guinness 0.0 installed, shared their enthusiasm, stating, “The drink is very popular with designated drivers who feel they can still have a great time drinking a zero-alcohol option, and it almost tastes as good as the real thing. The drink has quickly gained popularity, and now Guinness wants to make it available everywhere. The reaction from customers has been overwhelmingly positive, and it’s clear that Guinness 0.0 has a bright future. It is currently the number one non-alcoholic drink.”
In the summer of 2021, Diageo relaunched the canned version of Guinness 0.0, following its temporary removal from shelves in 2020 due to concerns about potential mould contamination.
