Marketing

New premium Irish vodka

A luxury Irish vodka, unlike any other, has been created by new Irish drinks company Origin Spirits Ireland.

Kalak Vodka is four times pot distilled from Irish malted barley, a process more commonly used in the production of Irish whiskey. The spirit uses 100% Irish ingredients and derives its name from the phonetic spelling of “An Cailleach”, the Irish Celtic Goddess and queen of Winter.

Tipperary man Patrick Shelley founded Origin Spirits Ireland in 2013 and Kalak Vodka is the company’s first product. He previously worked in the international luxury goods market, holding senior positions with LVMH (Moët Hennessy Louis Vuitton) in France, the UK, Germany, Austria, South East Asia and Russia where he’d the opportunity to represent some of the world’s top wine & spirits brands.

“I was struck by the fact that vodka was often more about packaging than substance,” he stated, “ I was not a vodka drinker until recently as I found it in general to be odourless and tasteless. I wanted to create a vodka that ‘I’ could enjoy, one with taste, character and depth as well as purity and smoothness.

“I was also keen to build on Ireland’s strong heritage and create a vodka using an inherently Irish distilling process featuring the best of Irish ingredients.”

Patrick has funded the launch and development of Kalak (crafted over 2.5 years) personally. He worked closely with independent experts such as renowned international spirits guru Ian Wisniewski in ensuring that the final product offered a new level of purity, smoothness and depth.

Kalak was awarded Silver medal in this year’s International Wine & Spirits Challenge and was selected as one of the 100 hottest new international brands by Cocktail Spirits Paris in June 2015.

 

Web:               www.Kalakvodka.com
Facebook:       www.facebook.com/kalakvodka
Twitter:          @kalakvodka

 

 

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