Marketing

IWA Chairman warns of whiskey challenges

The new Chairman of the Irish Whiskey Association for the next two years, David Stapleton, has warned that the future of Irish whiskey will bring challenges, from the potential impact of Brexit on all-island supply chains and trade with Northern Ireland to the increasing threat of protectionism in international trade.

The Managing Director of the Connacht Whiskey Company in Ballina, County Mayo succeeds Colum Egan, Master Distiller of Bushmills.
John Quinn, Global Brand Manager of Tullamore Dew, was elected as Vice Chairman.
The IWA recently completed a strategic review process resulting in a decision by member companies to treble the Association’s budget from this year onwards, with a focus on developing its international protection and trade policy functions including post-Brexit.
The Irish Whiskey Association is the all-island representative trade association of the Irish whiskey industry and forms part of the Alcoholic Beverage Federation of Ireland and Ibec, Ireland’s business representative organisation.

 

 

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