Multiples move in on craft beers

The multiples are moving into the microbrewery and craft beer market with the introduction of special offers on all sorts of craft beers.

NOffLA has noted this development and is not surprised.

“The typical microbrewery beer consumer wouldn’t normally be found in the large multiples,” commented NOffLA Chairperson Evelyn Jones, “The multiples have noticed the growth of the craft beer market and have decided to capture it by coming after that type of consumer.”