Marketing

(Most) Irish whiskeys breathe a sigh of (temporary) relief

Some of Ireland and Europe’s biggest spirits brands dodged a bullet from US President Trump when they escaped the 25% tariff put on EU goods arriving into the US - it was originally going to be much nearer 100% - as President Trump ramped up the trade war with the EU over aircraft subsidies.
The US has put a 25% tariff on many EU goods arriving into the US as President Trump ramped-up the trade war with the EU.

The US has put a 25% tariff on many EU goods arriving into the US as President Trump ramped-up the trade war with the EU.

 

While negotiations fail to reach a conclusion, of the Irish whiskeys only those Single Malts from Northern Ireland found themselves subject to the recently-introduced US tariff – for the time being.

However while many European liqueurs also escaped unscathed by the tariffs, Irish Cream Liqueur was not one of them and fell victim to the 25% imposition.

Should negotiations drag on without resolution the EU might consider retaliatory tariffs next year, thus raising the stakes in what everyone agrees is becoming a mutually destructive trade war.

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