Little Mix

The mixers category now offers a wide variety of products. As more consumers shift toward drinking less but choosing higher-quality beverages, alongside a continued preference for lighter, lower-calorie, and lower-sugar options, brands have needed to expand their portfolios. This has led to the introduction of “healthier” alternatives that enhance the overall drinking experience through improved taste, presentation, and enjoyment.

Savour sophisticated flavour

Schweppes was founded in 1783 by Jacob Schweppes. He invented the first ever process of capturing bubbles, and from this carbonation system, Schweppes Soda water was born – the world’s first ever soft drink.
Thanks to Jacob we have been enjoying the superior taste of Schweppes mixers for over 200 years and is the No1 branded mixer in Ireland enjoyed with and without alcohol. With consumers increasingly looking for flavoured mixer options, which deliver on taste and fizz, Schweppes has the perfect range to meet this demand. The Schweppes 200ml range is available in Tonic Water, Slimline Tonic Water, Elderflower Slimline Tonic Water, Soda Water, Pink Grapefruit Soda and Ginger Ale.
A unique new flavour will be added to the Schweppes 200ml this May. New Schweppes Tropical Soda is a blend of exotic flavours including
Dragon fruit, Guava, Blackcurrant and Hibiscus perfectly balancing a touch of sweetness and fruity tartness. Schweppes Tropical Soda provides an opportunity to further grow Schweppes within the on-trade, driving relevance for the brand with the return of the spring / summer social occasion in pubs, bars and restaurants, whilst tapping into the ever-growing flavoured soda trend.
Schweppes is kicking off the spring-summer season in May with Pink Grapefruit Soda activation in line with ‘World Paloma Day’ on the 22 May 2026 targeting socialisers aged 25-39. The rising popularity of the Paloma serve across bars nationwide is a trend Schweppes Pink Grapefruit Soda will tap into and will help simplify the bartenders’ path to a great Paloma by simply adding tequila and pink grapefruit garnish. For consumers who prefer a no-alcohol alternative Schweppes Pink Grapefruit is best served poured over ice for a crisp and refreshing alcohol-free option.
The company will continue its flavoured soda activation from June to inspire consumers with a fully integrated marketing campaign to support the launch of Schweppes Tropical Soda. This will include value added deals for outlets with functional activation items such as glassware to keep the brand top of mind for customers and to support the ‘cocktail’ and ‘spritz’ trend, venue point-of-sale, a newly developed ‘suggested serve’ booklet to provide Schweppes inspiration for summer menus, targeted social, out-of-home media and PR. The Schweppes sales team will also work in partnership with outlets to activate the brand on menus, highlighting mixability, straight
drinking opportunities and suggested serves. Schweppes Pink Grapefruit and Tropical soda will be supported all summer long with the return of the Schweppes ‘Taste the Summer’ roadshow across venues in Ireland and Northern Ireland and feature as part of Schweppes takeovers at key summer festivals.

 

 

 

 

 

A commitment to flavour and excellence

Club Mixers is a legendary fixture in the Irish beverage landscape, with roots tracing back to 1852 and a reputation for delivering exceptional taste and lively spirit to every occasion. Known for its premium range – tonics, sodas, and ginger ales – Club Mixers bring both energy and tradition to the table, making them as popular today as ever. Each pack proudly showcases the brand’s rich heritage through delightful illustrations, inviting consumers to explore the unique story woven into every bottle.  The range stands out not only for its historical significance but also for its superior quality. Both Club Tonic Water and Club Ginger Ale have received prestigious accreditation from the International Taste Institute, a testament to the brand’s unwavering commitment to flavour and excellence.

Mix with the best

In 2013, Fever-Tree was introduced to the Irish market via Richmond Marketing. Throughout the past 10 years, we’ve seen a market wide shift towards premiumisation with Fever- Tree pioneering the premium mixer category, bringing choice, quality, and excitement back into the previously overlooked space. Fever-Tree now offers one of the market’s most expansive mixer ranges encompassing Flavoured Tonics,
Ginger Ale, Ginger Beer, Soda Water, Mexican Lime Soda Water and most recently, Pink Grapefruit Soda, which is made using naturally sourced ingredients to achieve the perfectly balanced, bitter-yet-sweet flavour with fresh and floral notes.
From old school classics to modern twists, Fever-Tree’s award-winning range of mixers will enhance the taste of any long drink or cocktail. For more information, please visit www.fevertree.com

The lighter drinking movement

At the forefront of this evolving mixers category and lighter drinking movement is London Essence, a premium drinks brand producing elegantly distilled mixers designed to accentuate the finest spirits. Each expression is delicately light at under 20kcal per 100ml, low in sugar at under 4g per 100ml and is crafted without the use of artificial sweeteners, thanks to its unique use of distilled essences.
Through its relationship with the trade experts and conversations with world leading bartenders, London Essence also recognised that high
sugar mixers often overpowered the characteristics of the spirit partner, instead of enhancing them. With that in mind, the brand took inspiration from its heritage in creating distilled essences which capture the flavour of the finest ingredients to deliver aromatic signature notes and great taste, with only a dusting of sugar.

The best of Irish

Fast growing Premium Irish drinks brand Poachers Drinks extended its range last year from seven to nine to include two award winning new sodas – Grapefruit Soda with Achill Island Sea Salt and Lemon Soda with farm grown Irish Mint.
The Guaranteed Irish ™ Company who make their entire range of premium drinks and sodas in Ireland continues to highlight the best Irish ingredients in all of their products

Clearer Twist co-founder and co-chairman, Ross Lazaroo-Hood gives his take on the mixer market

The global mixer market was valued at 2.6 billion USD in 2024 and is projected to grow to 3.8 billion by 2034. Looking ahead, we expect to see more savoury and umami-driven flavours in cocktails and mixers – think matcha, complex botanicals, spices, and even pandan leaves.
While these flavour fads come and go, one takeaway is key: consumers want uncomplicated mixers that stand the test of time and shelf life.
Although consumers are reaching for quality, the mid mass market has been ignored with almost every new brand wanting to be seen as “Premium”, going up against Fever Tree and resulting in a crowded shelf of lookalike brands – from labels to cans – all blurring into one another.
Clearer Twist has entered the market to shake it up and show that mixers can be fun, individual and versatile. We want to be an affordable and accessible brand but also be fun. It’s all about enjoyment – something that the mixer category has seemed to have forgotten about as they focus on pushing luxury and higher price points, which ultimately alienates customers. Clearer Twist is different and wants to be the go-to mixer brand that everyone can enjoy.
Clearer Twist is part of Clearer Group, which is a water company that specialises in water based products. With 93% of your mixer being water then why wouldn’t you trust the number 1 ethical water company to deliver a great quality mixer? We searched high and low for a high alkaline water that would bring a delicious beverage with less sugar, no artificial sweeteners and fewer calories – yet bold enough to stand out with unique flavour twists on the classics