In his new role, Martin will assume full responsibility for all brands across Molson Coors’ portfolio including Carling, the UK’s number one lager, and Doom Bar, the UK’s number one cask ale. Martin will also continue to be responsible for the business’s craft brands which include products across Franciscan Well and Sharp’s Brewery. He’ll be responsible for overseeing existing and prospective relationships with key partners who license and distribute Molson Coors’ brands around the world but he will continue to work out of the UK.
Having been in the business for over a decade, since September 2013 he’s held the position of Director of Ireland, Scotland and Craft at Molson Coors. Prior to this, his remit within the business was extensive and spanned various roles such as Head of Sponsorship, Customer Director for Asda and Brand Director for Carling.
His appointment fills the vacancy left by Andy Cray who recently moved into his new role as Chief Commercial Officer and GM MCI Global License Business within the Molson Coors’ global business. Martin begins his role with immediate effect.