Miles will be responsible for driving the continued growth of the company and leading the 760-strong workforce across the island of Ireland. He replaces Matthieu Seguin following Matthieu’s appointment to the role of General Manager for Coca-Cola HBC’s Nigerian Bottling Company.
Miles joins the Irish business from Coca‑Cola HBC Italy where, as Commercial Excellence Director, he played an integral role in delivering sustainable revenue growth and profit, expanding the portfolio and reshaping the price and pack strategy in response to consumer and customer needs. During his time there he also successfully led the acquisition of Lurisia, a premium natural mineral water and adult sparkling beverages business.
In his new role, Miles will partner with customers and stakeholders to drive sustainable revenue growth for the business unit. He’s also responsible for overseeing the growth of the company’s core portfolio of still and soft drinks and will continue to drive the growth of the business’s premium spirits portfolio.
“With a vision to be the leading 24/7 beverage partner, the sustainability of our packaging is a priority and I’m committed to building on the successful initiatives undertaken to date,” he commented “We continue to invest in more sustainable packaging and will be one of the first markets to introduce KeelClip packaging next year, eliminating 250 tonnes of shrink-wrap plastic across the Island of Ireland annually.
“We’ve also set an ambitious target to collect and recycle the equivalent of one pack for each one we sell by 2030 and will accelerate our strategy to champion greater recycling amongst consumers.”
Prior to joining Coca‑Cola HBC, Miles held senior roles in strategy, revenue growth management, finance and commercial at SAB Miller and Coca‑Cola Amatil. He holds a Bachelor of Commerce, an MBA, and is a Certified Practicing Accountant.