Marketing

Lambay Whiskey is Unlocking The Untold

Lambay Whiskey is launching Lambay Single Malt Castle Prestige Edition 20 Years Old as a limited-edition (only 8,000 bottles) first-release Single Malt whiskey, described as "the quintessential expression of the Lambay Whiskey brand".
The Lambay Whiskey Single Malt Castle Prestige Edition 20 Years Old is set for sale throughout the EU, US and Asia.

The Lambay Whiskey Single Malt Castle Prestige Edition 20 Years Old is set for sale throughout the EU, US and Asia.

The luxurious triple-distilled superior aged distillate has been carefully aged in Bourbon barrels for 18 years before being finished for a further two in Camus Cognac casks that have been exposed to the sea air under the watchful eye of Lambay’s Master Blender Yonael Bernard.

Cognac is one of the richest French eaux de vie and the Camus French Oak casks are renowned for their quality and taste. The combination of both contributes to a very elegant, rich, fruity, woody, exotic taste with a hint of spice.

Lambay’s bonded warehouse, The Sea Cask Room, allows the whiskey to undergo its unique maritime maturation process, giving the perfectly-placed French Oak casks the opportunity to absorb the rich microclimate of the maritime winds and sea pollens on Lambay.

Water from the Island’s own spring, Trinity Well, is also used in the whiskey’s final flourish.

Lambay Irish Whiskey Company is also crossing the traditional whiskey divide by collaborating with local Dublin artist David Norton for the launch of this new Single Malt 20YO.

David took a cross-section of some of the indigenous volcanic Lambay porphyry rock – known in history as the stone of fertility by Byzantine emperors – and unlocked its secret beauty hidden inside.

Revealing stunningly colourful visuals with complex crystalline formations, David has captured a slice less than 5mm long to “unearth” what lies within. Highly exclusive and a world-first in terms of viewing, this Lambay porphyry rock has been unveiled.

This art collaboration will be used across the brand’s core communications for this new product release both AboveThe Line and as a digital-first campaign called ‘Unlocking the Untold’.

The Lambay Whiskey Single Malt Castle Prestige Edition 20 Years Old is set for sale throughout the EU, US and Asia.

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