Marketing

Kylie Minogue wines celebrates third anniversary

Since its launch in 2020, Kylie Minogue Wines has sold 9 million bottles
Kylie

In just under three years, the brand has achieved remarkable success with a portfolio of nine wines including the bestselling Rosé

Kylie Minogue  is celebrating the third anniversary of her award-winning wines. Since its launch in 2020, Kylie Minogue Wines has sold 9 million bottles – which is over 43 million glasses of Kylie Minogue Wines poured globally.

The brand is available to purchase in 31 countries in well-known outlets such as wine.com, Tesco, Sainsbury’s and Harvey Nichols.

In just under three years, the brand has achieved remarkable success with a portfolio of nine wines including the bestselling Rosé.

Kylie Minogue Wines’ Prosecco Rosé is the number one selling branded Prosecco Rosé in the UK, with £11.8 million worth of total sales since launch*.

In June 2022, Kylie Minogue Wines officially launched in the US on wine.com with a very special performance at the esteemed Café Carlyle.

*Source: Nielsen EPOS volume sales – Total UK Off Trade to 11th March  2023


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