Marketing Off-trade

Kopparberg launches own range of Hard Seltzers

Independent Swedish brand Kopparberg is launching its Hard Seltzer in Ireland.



Kopparberg’s Hard Seltzer range comes in Mixed Berries, Black Cherry and Passionfruit.

Kopparberg’s Hard Seltzer range comes in Mixed Berries, Black Cherry and Passionfruit.

Having launched in major retailers earlier this month, Kopparberg Hard Seltzer, distributed by Richmond Marketing, has an ABV of 5%, has 93 calories and is carb- and gluten-free as well as being vegan friendly. The low-calorie count results from Kopparberg’s trademark KopparSpirit, an alcohol base made from fermented fruit that leaves behind no residual sugar.

According to Kopparberg, “The new Hard Seltzers don’t shy away from flavour and there’s zero compromise on taste, with a hit of bold fruit refreshment. Putting any preconceptions of flat liquid and dull, subtle flavours to one side Kopparberg Hard Seltzer delivers a far fuller-flavour to anything currently available in the Irish Hard Seltzer market,” claims the company which is offering the range in three fruit flavours: Mixed Berries, Black Cherry and Passionfruit.

Kopparberg’s decision to “reinvigorate the Hard Seltzer category in Ireland” comes as more brands start to appear or announce plans to take on the market, with some big names set to make their transatlantic voyage this Summer.

Kopparberg Hard Seltzer will go “head-to-head” to redefine a category that has been deemed “subtle, bland and tasteless” and in turn, eliminate any preconceptions consumers may have of the polarising new RTD phenomenon, states the company.

“Kopparberg is here to redefine the Hard Seltzer market by putting flavour front and centre,” commented the Head of Alcohol Brands in Richmond Marketing Mary Anne Byrne, “Each can is expertly made with our drinkers in mind to ensure we give them the refreshing, fruity flavour they’ve come to expect from Kopparberg, whilst delivering all the clean, low calorie promises of a Hard Seltzer.”

For more information, visit,@KopparbergIreland on Instagram or



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