Marketing

Jameson up 3% in H1

Sales of Jameson Irish Whiskey grew 3% between July and December last year according to Irish Distillers which announced the results for the first half of its financial year (July to December) 2020 this morning.

 

 

"Jameson sold 4.75 million cases, which was its highest-ever volumes in the first half of the year," said Conor McQuaid.

“Jameson sold 4.75 million cases, which was its highest-ever volumes in the first half of the year,” said Conor McQuaid.

Here in Ireland sales of Jameson were up 4%. Jameson recorded volume growth in other key markets including the UK (up 12%), the US and Russia (both up 7%).

For the second year in a row Jameson sales in the US exceeded two million cases in H1.

Within the broader Jameson family, Jameson Black Barrel posted volume growth of 31% globally versus the same period last year, successfully capturing the growing consumer trend toward more premium brands.

“Despite an extremely difficult environment, we had a solid start to the financial year, with sales of Jameson Irish whiskey showing resilience,” said Conor McQuaid, Chairman and Chief Executive of Irish Distillers, “Jameson sold 4.75 million cases, which was its highest-ever volumes in the first half of the year.

“This was aided by sales of over two million cases in the US in the first half of the year for the second year in row but was also buoyed by growth in other key markets including the UK, Russia and Ireland. The brand also saw continued growth in emerging markets including Nigeria, India and Brazil.

“The Ready-To-Drink category has exploded in recent years” he added, alluding to Jameson’s RTD range growing by 42% in value compared to the first half of the previous year due to growth in the Australia, New Zealand, UK and Canada.

“While our results reflect increased demand in the off-trade outlets” he continued, “the pandemic continues to present challenging business conditions for our partners in hospitality, the on-trade and global travel retail. We understand that it will take some time for those sectors to recover and reach pre‐pandemic growth levels, but we’re optimistic for the future and confident that they will rebound and emerge even stronger than before.”

The single pot still Irish whiskey category continues its resurgence and the trend of premiumisation continues apace as more and more consumers choose higher quality spirits, he added, stating that he remained positive about the future growth opportunity for Irish Distiller’s portfolio globally.

 

 

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