Marketing

Jameson lands 5th place in spirits rankings

Jameson Irish Whiskey emerged in fifth place in the recently-published IWSR/just-drinks Performance Brands ranking.

Diageo’s Johnnie Walker topped the list of spirits brands weighted for overall market volume, per case average and five-year growth to 2011.

The Scotch was followed by Hennessy Cognac, Chivas Regal and Jack Daniel’s ahead of Jameson.

Diageo emerged as the most prominent brand-owner with the greatest number of brands in the IWSR list – 21 – followed by Pernod with 18, Beam with 10 and Bacardi with a similar total. William Grant & Sons had six.

After Scotch with 33 brands on the list of 124, vodka came second with 21 and although only five Cognacs were included, three – Hennessy, Remy Martin and Martell – were in the top 10.

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