Marketing

Jack Daniel’s extends into cider

Jack Daniel’s has launched Jack Daniel’s Tennessee Cider in Ireland.

Available in retailers, off-licences and selected bars and restaurants nationwide, Ireland is only the second market in the world to get the Jack Daniel’s cider extension.

The famous whiskey has been given a new twist, blended with crisp cider from handpicked apples.

“Cider is an ever-popular drink among Irish consumers” said Nikki Maguire, Market Development Manager with distributors Edward Dillon & Co, “but we know that there’s room for even more choice and our offering is truly unique.

“With Summer just around the corner, it’s the perfect time to stock up the fridge with this bold new innovation from Jack Daniel’s.”

With an ABV of 5.5% it’s available in single 330ml glass bottles or 4x330ml packs.

The product is best enjoyed chilled, straight from the bottle.

 

 

 

 

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