It’s ‘Pints, Camera, Action’ from Sky

Sky is giving its licensed trade customers the chance to create a TV advert and an advertising campaign made exclusively for their business – all at no cost.

“Imagine if you had Sky’s creative team at your disposal to make a TV advert promoting your pub and creating a campaign that targets audiences in your local postcode area?” said Tracy Harrison, Director of Marketing at Sky Business, “That’s exactly what we’re offering one lucky Sky Business customer – along with thousands of pounds-worth of free, targeted advertising space across Sky’s channels – all of which has been designed to help drive footfall. The opportunity to showcase all that is good and great about their business to their local community and beyond is just one click away.”

Sky is running a competition throughout January and entering it is simple. All Sky customers need to do is to register or log onto www.MySkySports.com and request a free POS pack.

The campaign will be delivered through AdSmart from Sky, a revolutionary approach to TV advertising which levels the playing field so that businesses – whatever their shape or size – can benefit from the power and impact of TV.

With AdSmart, different adverts can be shown to different households watching the same programme. This means that pubs can advertise on national channels but to relevant audiences in their local postcode area, giving a more local and targeted approach.

 

Here’s how the competition works:

• Log onto your MySkySports.com account. Not registered? Please visit this website to find out more. sky.com/business/pr
• You can sign-up to MySkySports.com in just three simple steps and access a wealth of free and easy-to-use assets to your venue, all designed to drive footfall, revenue and dwell-time. Once you’re logged in, you just need to sign-up to receive your free Point Of Sale kit and you’ll be automatically entered into the competition.
• The winning venue will be chosen at random and notified by 7^th Sky’s creative team will then be in touch to organise logistics around shooting the winner’s unique TV advert.
• The advert will air on a selection of Sky’s AdSmart channels in March to help drive footfall and capitalise on the unmissable sporting line-up shown on Sky Sports.