Irvine Welsh gets a chiding

Innis & Gunn has taken a novel approach to advertising in its current campaign for its lager across Out Of Home, digital media, PR, social and in the on-trade.

The Scottish craft brewer recently initiated the #YourPint initiative which varies from a friendly chiding of Trainspotting author Irvine Welsh for mis-spelling Innis & Gunn as “Innes & Gunn” in a tweet, to taking ‘Fiona128’ to task for selling Innis & Gunne glassware on e-bay.

“We think Trainspooting is the best book ever,” retorts the brewer cheekily.

“Whether it’s misspelling our name or selling our glasses on eBay, we’re happy as long as drinkers love our lager as much as we do,” claims Founder and Master Brewer Dougal Sharp.

“The #YourPint campaign is all about celebrating our fans and having a laugh along the way – which is the best thing to do over a pint! The response to #YourPint so far has been overwhelming as huge amounts of fans have jumped on board with the spirit of the campaign.”