The survey further breaks this down, stating it to be the case for 85% of tourists from Mainland Europe and 84% from North America.
The desire to experience an Irish pub influenced their decision to visit Ireland for 65% of British tourists and 83% of French tourists. Germany scored even higher at 84% while the Rest of the World stated that the wish to experience an Irish pub influenced their decision in 83% of cases.
The influence of the Irish pub comes out way ahead of any of the other suggested reasons which were
an Irish castle,
the Cliffs of Moher
the Ring of Kerry
the Rock of Cashel
Again, 83% of visitors had listened to live music in a pub here while 79% of them had tasted Guinness.
Breaking this down, 88% of those from North America had listened to live music in a pub here. 86% of German tourists had done this while 92% of them had tasted Guinness.
The next highest group for tasting Guinness had been those from Mainland Europe at 83%.
The research was based on 1,514 face-to-face interviews conducted with overseas holidaymakers to Ireland between May and October last year.