Irish pub influenced 4 in 5 overseas tourists’ decision
83% of visitors had listened to live music in a pub here while 79% of them had tasted Guinness.
The survey further breaks this down, stating it to be the case for 85% of tourists from Mainland Europe and 84% from North America.
The desire to experience an Irish pub influenced their decision to visit Ireland for 65% of British tourists and 83% of French tourists. Germany scored even higher at 84% while the Rest of the World stated that the wish to experience an Irish pub influenced their decision in 83% of cases.
The influence of the Irish pub comes out way ahead of any of the other suggested reasons which were
to experience:
an Irish castle,
the Cliffs of Moher
the Ring of Kerry
Connemara
the Rock of Cashel
Again, 83% of visitors had listened to live music in a pub here while 79% of them had tasted Guinness.
Breaking this down, 88% of those from North America had listened to live music in a pub here. 86% of German tourists had done this while 92% of them had tasted Guinness.
The next highest group for tasting Guinness had been those from Mainland Europe at 83%.
The research was based on 1,514 face-to-face interviews conducted with overseas holidaymakers to Ireland between May and October last year.
