Irish Distillers launches revamped Midleton Distillery experience

With the potential to welcome over 200,000 visitors to the East Cork region annually

The rebranded Midleton Distillery Experience brings together all Irish DistillersÕ whiskey portfolio including Jameson, Redbreast, Midleton Very Rare, Powers, The Spot Whiskeys, Method and Madness and Knappogue Castle

Irish Distillers announced the opening of its redeveloped Irish whiskey experience in Midleton, Co. Cork. The rebranded Midleton Distillery Experience was officially opened by Tánaiste, Micheál Martin. 

The visitor centre has undergone an extensive multi-million-euro redevelopment, and has been transformed into a multi-sensory Irish whiskey experience in advance of the 200-year anniversary of Midleton Distillery in 2025.

The redeveloped site has the potential to welcome more than 200,000 domestic and international visitors to the East Cork region annually.

The upgraded tourist attraction features whiskey tours, tastings, and experiences incorporating all seven of Irish Distillers’ whiskey brands as well as an immersive auditorium, modern retail facilities, whiskey tasting and cocktail making rooms, café and  workspaces.

Conservation and restoration of existing structures and features was central to the redevelopment as many of the original distillery buildings date back to 1794. Contractors made improvements and upgrades to preserve the fabric of the historic buildings using like-for-like materials whilst embracing modern construction techniques.

Micheál Martin, Tánaiste, said: “There is no doubt that this redeveloped experience will further serve to attract both domestic and international visitors in the years to come, supporting jobs in the region and building on Midleton’s long-established reputation as a tourism destination.”  

Alexandre Ricard, chief executive officer and chairman, Pernod Ricard, said: “Our renowned Irish whiskeys are all carefully crafted here to be shared and enjoyed by people around the world and we are proud to have welcomed more than 3.5 million visitors from across the globe to Midleton since 1992.”

Nodjame Fouad, chief executive officer and chairman, Irish Distillers, said: “Midleton Distillery is the heart and soul of Irish whiskey, and our new Midleton Distillery Experience will further build on its reputation for excellence on the international stage and cement its position as one of the top tourism attractions in the world, while also supporting jobs and economic growth in the East Cork region.”

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