Marketing

Invivo X, SJP – witness another ‘virtual’ blend

Sarah Jessica Parker and her Invivo X, SJP co-founders Tim Lightbourne and Rob Cameron release a third vintage of their award-winning Sauvignon Blanc this Autumn.
Sarah Jessica Parker is on the board of Invivo USA and the ‘X’ on the wine label represents her signature Instagram sign-off “X, SJ”.

Sarah Jessica Parker is on the board of Invivo USA and the ‘X’ on the wine label represents her signature Instagram sign-off “X, SJ”.

To celebrate, the trio are releasing an exclusive video of their latest wine-tasting and -blending session,  revealing what goes into making the wine behind the ‘X’.

Sarah Jessica plays an instrumental part in the wine-blending that sees the winemakers combine different wines from various estates to create one ultimate blend that brings out the best characteristics.

Typically, she and her New Zealand-based Invivo business partners blend the new vintages of their wines together in person – but they’ve adapted to the current international travel restrictions by making the last three vintages of their wines (Sauvignon Blanc and Rosé) ‘virtually’.

After the Marlborough region Sauvignon Blanc harvest in March six “exceptional” Sauvignon Blanc wines were made by Rob and sent across the Atlantic to Sarah Jessica along with wine-blending equipment.

She then dialled-in from her New York home while Tim and Rob dialled-in from their winery in New Zealand and the trio spent an afternoon together tasting and blending their third vintage of Invivo X, SJP Sauvignon Blanc, previously recognised by Wine Spectator as one of the Top 100 wines of 2020.

In true Kiwi style, with limited options available to Tim and Rob to dial-in SJP at their winery in rural New Zealand, the resourceful chaps connected SJP to a TV screen which was carefully positioned on the back of a forklift truck for the blending session.

Sarah Jessica Parker is on the board of Invivo USA and the ‘X’ on the wine label represents her signature Instagram sign-off “X, SJ”.

Since their launch in September 2019 Invivo X, Sarah Jessica Parker Sauvignon Blanc and Rosé wines have been awarded 14 Gold medals, numerous 90-point ratings and more than 50 awards in total. Most recently, Invivo X, SJP Sauvignon Blanc 2020 won Best in Class, Double Gold at the 2021 New York World Wine & Spirits Competition following blind-tasting by an expert judging panel.

More recently, Vintage 2021 of the Sauvignon Blanc was awarded 95 points by Wine Orbit.

SJPs wines are distributed by Barry & Fitzwilliam.

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