Marketing

 Introducing The Busker

A new Irish whiskey with a unique and disruptive twist has just launched in Ireland, geared to those looking for something new and contemporary.

 

 

The Busker includes all four types of Irish whiskey (Single Grain, Single Pot Still, Single Malt and a Blend).

The Busker includes all four types of Irish whiskey (Single Grain, Single Pot Still, Single Malt and a Blend).

The Busker includes all four types of Irish whiskey (Single Grain, Single Pot Still, Single Malt and a Blend).

The Busker Blend – Triple Cask Triple Smooth – combines Grain with a high percentage of Malt and Pot whiskey.

Matured and finished in three different casks (Bourbon, Sherry, Marsala), this whiskey brings a new meaning to smoothness in Irish Whiskey claims the producer Royal Oak Distillery.

The Busker Single Collection, represented by the three traditional Irish Whiskeys (Single Grain, Single Pot Still and Single Malt), is produced under one roof at the world-class Royal Oak Distillery. Each whiskey boasts an unmistakable taste profile, with nuances ranging from Vanilla and Oak, to rich spicy notes.

The distillery attributes Busker’s superior taste and quality to two main factors, the first being the highly-skilled distilling team including Master Blender John Ramsay and Distillery Manager Lisa Ryan.

Together, they possess 55 years of experience in creating premium spirits.

John Ramsay, “a Scotch Whisky icon”, has been Master Blender for some of the world’s most-awarded and respected whiskies. and developed some of Scotland’s most well-known brands. When he retired in 2009, in his honour a special limited-edition whisky was released in his name.

Since the beginning of The Busker, he’s played a key role in selecting the finest quality of the matured whiskey that goes into every bottle.

Lisa Ryan brings her passion and experience for producing the highest quality whiskey to the process by using the finest local ingredients and innovative production techniques. Having spent the majority of her career in the drinks industry she was recently recognised as an ‘Icon of Whiskey – Ireland’ and awarded Distillery Manager of the Year by Whiskey magazine.

Adding to the uniqueness of The Busker is the Royal Oak Distillery itself. Built in 2016 on the banks of the river Barrow at Royal Oak in Carlow, it’s located on a 17th Century estate and produces all three types of Irish Whiskey using locally-sourced ingredients and spring water.

A major point of differentiation takes place during the aging process, where the ‘Triple Cask Triple Smooth’ blend and Single Grain expression matures in authentic Cantine Florio (1833) Sicilian Marsala wine casks.

The Busker blend’s suggested retail price is €29.99 and for the Single Grain, Single Malt and Single Pot Still; it’s €39.99 to enjoy the full Irish Whiskey experience.

The Busker Blend - Triple Cask Triple Smooth - combines Grain with a high percentage of Malt and Pot whiskey.

The Busker Blend – Triple Cask Triple Smooth – combines Grain with a high percentage of Malt and Pot whiskey.

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