Following several months of discussions between the two companies, Intrepid – an independently-owned spirits company with offices in Dublin, Shanghai, Chicago and San Francisco – has officially welcomed the Ozzie brand into its portfolio of spirits brands.
Established in 2011 Regal Rogue, Australia’s first native vermouth, was founded by Mark Ward who continues to be heavily involved in the development of the brand, working closely with the marketing team at Intrepid to expand the distribution and presence of Regal Rogue worldwide.
“Mark has created a world class brand and we look forward to bringing the infrastructure and resources required to take Regal Rogue to the next level,” remarked Intrepid Spirits Chief Executive John Ralph.
“While it is certainly an unusual time to announce Intrepid Spirits’ first major strategic brand investment we were determined to take an optimistic approach to these tumultuous times,” he added, “It’s something that Mark and I have been discussing for months, long before the pandemic and we felt the long-term strategic value for both parties was just the reason to continue to move forward.”
All four varietals—Lively White, Daring Dry, Bold Red and Wild Rosé—are a handcrafted celebration of 100% Organic Australian wine, blended with more than 17 aromatic herbs and native Australian spices sourced from Aboriginal farmers and representing a fresh alternative to wine and spirits, claims the company.
The product has seen tremendous success in Australia, the UK and the US, added John Ralph.
Regal Rogue joins Egan’s Irish Whiskey, Cocalero and Mad March Hare Irish Poitín at Intrepid. But in addition to its own brands, Intrepid also manages the distribution of several world class spirits in Ireland including Michter’s Whiskey, Pusser’s Rum, Merlet Cognac, Los Javis Mezcal and Kyrö Gin.
“Intrepid Spirits is about fearlessly blazing profitable new trails across diverse categories, continents and cultures and Regal Rogue fits our corporate strategy perfectly,” continued John Ralph. “It’s not about stealing share from the old traditional vermouth category but rather taking a whole new approach to the segment via a proposition that ticks all the right boxes — innovatively-crafted, low ABV, made with natural ingredients.
“Regal Rogue’s innovative approach is enjoyed for its distinctive flavour profiles, low alcohol content and reduced sugar content over traditional vermouth styles,” according to Intrepid, “It’s best enjoyed over ice or neat, long with a mixer for a wine aperitif or low ABV spritz, or in vermouth-forward cocktails.”
The brand has secured some premium accounts already in Ireland, featuring on the The Shelbourne Hotel’s Summer spritz menu and in signature drinks such as Bar 1661’s ‘Brother Hubbard’.
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