Holidays coming for Designated Drivers!
At the launch of the 15th annual Coca-Cola Designated Driver campaign were (from left): James Kavanagh, Chief Superintendent Paul Cleary and Chief Executive of the Road Safety Authority Moyagh Murdock.
Coca-Cola is again encouraging people across the island of Ireland to take on the role of ‘designated driver’, staying sober on nights out to ensure loved ones and friends get home safely.
Designated Drivers get two free soft drinks from the Coca-Cola HBC range throughout the month of December.
This year, Coca-Cola will reward designated drivers by providing three allocated parking spots at the Stephen’s Green Q-Park in Dublin and Victoria Square in Belfast. Available each weekend in December, designated drivers simply need to present themselves to security hubs at the Q-Park stations to benefit from parking free-of-charge when on a night out.
To spread the important message of road safety, influential personality James Kavanagh will also take on the role of designated driver throughout the season. Lucky party-goers can be in with a chance of a lift and a night out with James by commenting on his Coca-Cola post using #HolidaysareComing.
James will announce the competition on his Instagram page @JamesAlanKavanagh this week.
“At Coca-Cola HBC, we are passionate about playing a value-adding role in communities across the island,” said Miles Karemacher, Coca-Cola HBC Ireland and Northern Ireland’s General Manager, “For 15 years we’ve taken immense pride in supporting and celebrating designated drivers throughout the Christmas season and this year will be no different.”
In the Republic of Ireland, the Designated Driver campaign is supported by An Garda Síochána, the Road Safety Authority and Drinkaware. It’s also backed by the LVA, the VFI, the RAI and the IHF.
Designated drivers can avail of the two free soft drinks from the Coca-Cola HBC range – Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Deep RiverRock, Fruice and Appletiser – by simply making themselves known to bar staff at participating venues.
For a full list of venues, visit: https://www.cocacola.ie/en/designateddriver/
Follow #HolidaysAreComing on social to be a part of the conversation.
