Heineken unveils campaign capturing the ‘First Sip’ feeling
The ‘Ahhh, That’s Refreshing!’ campaign will run throughout 2024 and 2025 with activations intended to drive awareness for the brand’s premium quality credentials
Heineken has launched its global integrated campaign ‘Ahhh, That’s Refreshing!’ in Ireland, capturing the iconic and refreshing ‘first sip’ feeling you get from a crisp, pint of Heineken.
The ‘Ahhh, That’s Refreshing!’ campaign launched with a global TVC directed by Alex Feil and soundtracked by a cover of the late great Nat King Cole’s ‘L.O.V.E.’. The viewer is taken on a journey of anticipation for the first sip, until at the crescendo of the track, the protagonist finally experiences the ‘Ahhh, That’s Refreshing!’ moment.
The wider campaign showcases Heineken’s five core brewing principles to consumers, which are the secret behind the beer’s high-quality and taste.
These principles include Heineken’s famous A-yeast, quality Pure Malt, 100% natural ingredients, a horizontal brewing method and its verified ‘Star Brewers’ title, which takes 10 years to attain.
Mark Noble, marketing manager, Heineken Brand, said: “As a brand rooted in more than 150 years of brewing heritage and quality socialising, our refreshing taste is unrivalled across the world as a great beer to have with friends. ‘Ahhh, That’s Refreshing!’ embodies that feeling at the end of the day when you can grab a beer with a group of friends. We also want to bring some fun to our credentials by creating memorable On and Off Trade activations and highlighting our dedication to the craft in true Heineken wit and style. We’re excited to bottle up that unique First Ahhh!’ feeling and share it with consumers across Ireland.”
PJ Tierney, Master Brewer at Heineken says: “It’s easy to take for granted the refreshment and uniquely balanced taste a Heineken always provides – as it is so consistent wherever in the world you enjoy it. However, there is a true science behind the sip, driven by our Five-Star Brewing Principles, including Heineken’s famous A-yeast, quality Pure Malt, 100% natural ingredients, a horizontal brewing method and our verified Star Brewers, a title that takes a decade to attain – that provide you with the ‘Ahhh, That’s Refreshing!’ feeling.”
