Marketing

Heineken Ireland’s new Head of Innovation

Alison McMahon has been appointed Head of Innovation for Heineken Ireland, replacing Fiona Curtin who’s gone to Amsterdam to take up the role of Global Business Development Manager for Cider.

Alison, who now reports directly to Marketing Director Radina Shkutova, has been with the company for the past 13 years and will lead the category and portfolio innovation strategy while also overseeing management of the innovation funnel.

She joined the Cork brewery as Marketing, Planning and Coordination Manager where she worked on portfolio strategy development. In her next role as On-Trade Channel Manager, she led the channel strategy and managed the execution of portfolio activation plans.

As Category Strategy & Development Manager, Alison led several key category initiatives such as the introduction of the Heineken Star Serve and front-end innovation. Most recently, she held the position of Business Strategy Manager which saw her drive the business strategy agenda within Heineken Ireland. She has also been involved in leading and shaping Heineken Ireland’s planning process and key strategic work streams leading from that.

Before joining the company she held various marketing positions in Dairygold Consumer Foods. Her replacement will be announced in the coming weeks.

 

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