Heineken Ireland wins big at Cannes Lions with ‘Pub Museums’

Heineken Ireland secures seven Cannes Lions awards for 'Pub Museums,' an initiative transforming historic pubs into interactive museums

So far the team has won three gold and four silver at Cannes Lion Festival

Heineken Ireland has been awarded seven Cannes Lions awards for outstanding creativity, with one night of awards still remaining.

Pub Museums was created by Publicis Dublin, LePub Milan and Thinkhouse. 

The initiative is designed to celebrate and protect some of Ireland’s most historic pubs, including the oldest pub in the world; using the latest technology to transform them into museums. 

The 2024 Cannes Lion Festival of Creativity awards achieved in total so far, include four golds (Outdoor, Creative B2B, Direct and Brand Experience & Activation) and four silvers (Outdoor, Radio and Audio, Brand Experience & Activation, PR). 

The campaign is also shortlisted for a Titanium Award – to be announced this evening.

Pub Museums has also been shortlisted in a further 11 remaining categories, including a Titanium Cannes Lion, an accolade reserved for work that ‘breaks new ground in branded communications with provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.’

Check out Pub Museums at Sean’s Bar (Athlone), Toners (Dublin) and Mother Macs (Limerick). 

Sign Up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's free