Heineken introduces 3 new Stars

Heineken Ireland understands the importance of innovation in the on-trade and places a huge emphasis on bringing new and exciting products to the market that consumers really want and that will grow business for Heineken Ireland’s on-trade customers.

Following months of consumer research Heineken has introduced three new stars to its portfolio this month – Heineken Light, Orchard Thieves Light and Desperados Nocturno.

 

• Heineken Light is a beer that has it all – it’s full on flavour with all the benefits of light beer. Heineken Light is perfect for lots of new and existing occasions in the pub including after work drinks, after sport and Friday & Saturday drinks
• Orchard Thieves Light is a light variant of the highly successful Orchard Thieves brand. Orchard Thieves Light has 33% less sugar than Orchard Thieves and has 28 calories per 100ml (the same as leading Light cider in the on-trade)
• Desperados Nocturno is a new line extension from Desperados with a new taste combining Tequila and blended dark spirits. With an ABV of 5.9% Nocturno is the perfect beer for nights out with friends

 

There are introductory offers on all three new stars in participating wholesalers s0 stock your fridge with three new exciting bottle brands!