Heineken and Diageo Ireland win big at Marketing Institute Ireland All Ireland Marketing Awards
The Marketing Institute Ireland AIM Awards programme is Ireland’s marketing showcase, with hundreds of entries competing for places on the shortlist
Heineken and Diageo Ireland have been announced as two of the winners at last week’s Marketing Institute Ireland All Ireland Marketing (AIM) Awards gala dinner in the Clayton Hotel, Burlington Road, Dublin.
Heineken scooped the Brand Campaign Award for Birra Moretti and Diageo Ireland took home the Integrated Marketing Award for Guinness.
Diageo global director beer, Guinness, Baileys, and Smirnoff Gráinne Wafer was also recognised as the 2023 recipient of the All Ireland Marketing Champion Award on the night, where over 850 marketing professionals gathered to honour the 115 shortlisted finalist companies competing across 25 categories.
The Marketing Institute Ireland AIM Awards programme is Ireland’s marketing showcase, with hundreds of entries competing for places on the shortlist, for the 25 awards, which span the entire remit of the marketing disciplines. The awards event is a celebration of the achievements of all the shortlisted businesses and recognition of the contribution that the industry delivers to the Irish economy each year.
Among the winners on the night was Vodafone Ireland who received the Advertising Campaign Award. Square took two awards, winning the International B2B Marketing Award and the Digital Marketing Campaign Award. Pat Spillane from Suntory Beverage & Food Ireland was recognised as the Young Marketer of the Year. SuperValu took home the Gradam Margaíochta le Gaeilge. Irish Life received the Sports Sponsorship Award.
“Marketing has been shown time and time again to be the key differentiator for successful companies,” said Marketing Institute Ireland CEO Shane McGonigle. “The breadth of entries and the commercial success they have delivered both at home and abroad is testament to the value our industry generates for the Irish economy and the calibre of the talent working in the profession. The future of our industry is clearly in good hands judging by strategic and innovative work of all our winners.”
The full list of winners is outlined below:
| All-Ireland Marketing Award Winners 2023 | |
| Marketing Champion 2023
Gráinne Wafer, Diageo Global Director Beer, Guinness, Baileys, and Smirnoff |
|
| 1. Public Relations Campaign Award | Fáilte Ireland |
| 2. Corporate Social Responsibility Award | Glenveagh Homes |
| 3. Client Agency Collaboration Award | Tourism Northern Ireland and BBDO |
| 4. Sustainability Award | Allianz |
| 5. Advertising Campaign Award | Vodafone Ireland |
| 6. Brand Campaign Award | Heineken – Birra Moretti |
| 7. International Marketing Award – B2B | Square |
| 8. International Marketing Award – B2C | WHOOP |
| 9. New Product Award | O’Brien Fine Foods |
| 10. Gradam Margaíochta le Gaeilge | SuperValu |
| 11. Insights & Market Research Award | PepsiCo Ireland |
| 12. Young Marketer Award | Pat Spillane – Suntory Beverage & Food Ireland |
| 13. Integrated Marketing Award | Guinness – Diageo Ireland |
| 14. Marketing Innovation & Creativity Award | Marie Keating Foundation |
| 15. Customer Experience Award | Permanent TSB |
| 16. Digital Marketing Campaign Award – Consumer | Tayto Snacks |
| 17. Online Channel Marketing Award | An Post Money |
| 18. Entertainment Sponsorship Award | Bewley’s Tea and Coffee |
| 19. Sports Sponsorship Award | Irish Life |
| 20. B2B Marketing Award | Laya Healthcare |
| 21. Digital Marketing Campaign Award – B2B | Square |
| 22. Small Business Marketing Award | 4tec |
| 23. Shopper Marketing Award | The National Lottery |
| 24. Marketing Team of the Year Award | Sky Ireland |
