The campaign was shot in the Italian city of Arezzo in Tuscany, with its hero TVC directed by award-winning filmmaker Martin Aamund.
“We were inspired by how inventive people all over the world have been in creating moments that matter with each other during lockdown,” said Havas Dublin’s Creative Director Gary Boylan, “Whether it’s Dublin or Arezzo, these simple moments are often the ones we appreciate the most. We hope the campaign gives audiences some joy and inspiration for the good moments that are ahead and we’re excited for Irish creativity to be celebrated – and broadcast – around the world.”
The uplifting film playfully showcases Italians’ love of the small but equally important things in life – from good food to good company.
Currently, ‘The Home of Life’s Simple Pleasures’ has been rolled-out in six countries worldwide (with more to follow) on TV and video on demand throughout the year.
Birra Moretti has also collaborated with Boomerang, creating a tactical digital and social rollout to communicate the campaign through key consumer touchpoints.
The campaign features outdoor, e-commerce, off-trade and PR activations in various markets as well as several additional customer promotions linked to seasonal moments throughout the year.