Marketing

Guinness launches Golden Ale

Guinness has launched Guinness Golden Ale, the latest beer to emerge from The Brewers Project at St James’s Gate.
PETER SIMPSON BREWER GUINNESS GOLDEN ALElow

“My ambition was to create a beautifully balanced ale from Guinness that would appeal to a broad range of people and introduce them to the exciting world of premium ale.” – the brewer behind Guinness Golden Ale Peter Simpson.

Named after its distinctive golden colour, Guinness Golden Ale has been brewed using Guinness yeast, Irish barley, the finest hops and a specially-selected amber malt that gives the new beer its rich golden hue.

The subtle biscuit flavours from the malted barley perfectly compliment the crisp bitterness and delicate hop aroma, giving way to a refreshingly clean finish, states Peter Simpson, the brewer behind Guinness Golden Ale.

“My ambition was to create a beautifully balanced ale from Guinness that would appeal to a broad range of people and introduce them to the exciting world of premium ale,” he stated, “The release of a golden ale from Guinness is a bold new step.”

Head of Innovation for Guinness Nick Curtis-Davis added, “People are interested in beer again and in trying new styles and varieties of beer. Guinness Golden Ale gives beer lovers the chance to try something new from a much-loved brand; a flavourful golden ale with all the character and quality that Guinness is famous for.”

 

 

 

 

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