Off-trade

Guinness introduces Rye Pale Ale

November 2015 saw Guinness opening the doors to its experimental brewery at St James’s Gate for the first time in history.

As well as pouring Guinness stout the brewers shared early, small-batch versions of their experimental beers. One of the first experimental beers to go on tap at ‘The Open Gate Brewery’ was Guinness Rye Pale Ale when it launched in November last year.

Strong demand for the beer to be made available outside the gates has resulted in Guinness Rye Pale Ale being made available to the off-trade.

This boasts a peppery bite with citrus and grapefruit notes perfectly balanced with crystal malt to leave a toasted biscuit flavour, states the brewer.

“With premium bottled ale booming, we’re looking forward to introducing a delicious new beer into the sector with the launch of Guinness Rye Pale Ale,” commented Nick Curtis-Davis, Head of Guinness Innovation for Europe.

It will be sold in cases of eight.

#Guinness

#RyePaleAle

@GuinnessIreland

 

 

 


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