Marketing

Guinness Draught top OOH November alcohol spender

Guinness Draught was the top spender on Out Of Home display advertising for alcohol last November with a ratecard figure of €271,000 according to figures from PML’s Posterwatch service.

This was followed by Smithwick’s Pale Ale at €246,000 and by Powers Gold Label at €195,000.

Miller Genuine Draft took fourth place with a spend of €174,000 while Hennessy took fifth place spending €173,000.

WKD took sixth place spending €115,000 followed by Smirnoff Vodka-Red spending €104,000 and Jameson spending €98,000.

Diageo spent €90,000 on outdoor display to promote Guinness Black Lager in November while 10th place was taken by Dutch Gold on €88,000 followed by Guinness Mid-Strength spending €70,000.

As a category Beers & Ciders spent €1.1 million at ratecard on outdoor in November putting the category in third place overall behind Telecoms and Retail Outlets.

The Wines & Spirits category took ninth place spending €823,000.

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