Guinness 0.0 expands draught presence to 1,000 venues across Ireland
Guinness 0.0 is available in almost half of all pubs across Ireland since its launch two years ago
Guinness has announced the expansion of Guinness 0.0 on draught to 1,000 pubs, bars, restaurants and hotels across Ireland just in time for the Christmas season. The expansion follows a successful trial to ensure the quality and freshness of Guinness 0.0 in keg format through traditional beer lines. The aim is that by the end of 2024 the non-alcoholic stout will be available on draught in 2,000 outlets.
With dispensing via both the traditional keg format and the micro draught system, Guinness 0.0 is now available in almost half of all pubs across Ireland since it was launched two years ago.
The increased availability of Guinness 0.0 on draught follows a previous announcement of a major €25 million investment in new production facilities for Guinness 0.0 at St James’s Gate to meet domestic and global demand. Today almost 5% of Guinness brewed at St James’s Gate is now Guinness 0.0. It is brewed in the exact same way as Guinness before the alcohol is gently removed through a cold filtration process.
Barry O’Sullivan, managing director, Diageo Ireland, said: “Guinness 0.0 has become Diageo’s biggest non-alcoholic brand and we’re proud that it’s all brewed here at the iconic St James’s Gate site in the heart of Dublin 8. More and more Irish consumers are choosing to moderate their drinking but they don’t want to compromise on taste or quality. The increased availability of Guinness 0.0 on draught serves those consumers and supports a thriving and inclusive hospitality sector in Ireland.”
Niall Lawless, owner, Mary Mac’s and Paddy Cullen’s, said: “We’re delighted to have Guinness 0.0 on draught, it’s one of our most popular non-alcoholic drinks and a great tasting alternative. I’d imagine it will continue to grow in popularity and bring in new customers looking to socialise with family and friends while soaking up the great atmosphere in the pub.”
