Marketing

Grá in air for new limited-edition Absolut bottle

Themed 'A Drop of Love', Absolut’s 2018 concept aims to communicate the need for love rather than hate on a global scale with the powerful word canvassed across the bottle in multiple languages.

For the first time, Ireland is proudly represented with the word Grá.

Absolut uses only the purest quality ingredients. Each aspect of its production journey takes place in and around the small village of Åhus, Sweden. Every drop of water and seed of wheat comes from one source, resulting in the same high-quality taste worldwide.

A Drop of Love follows the brand’s celebrated tradition of introducing limited-edition bottles featuring cutting-edge designs. Predecessors include a striking Andy Warhol bottle, a leather-clad Rock bottle, a blank No Labels bottle, a sequin-covered Masquerade bottle, making them all must-have collector’s items.

The new limited-edition Absolut is available in both hot pink and neon green. The eye-catching design on this bottle is inspired by ink taken from hate posters around the world thus highlighting a positive message sharing Absolut’s view of an Open World.

Undoubtedly the perfect accompaniment to Christmas celebrations this year whether as a treat to savour over the festive period, a gift for the loved one in your life that appreciates quality craftsmanship and social consciousness in equal measure, or the must-have addition to a Yuletide party Absolut’s Drop of Love Limited Edition is now available nationwide.

         

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free