Marketing

Glendalough’s new whiskeys & bottle designs

Glendalough Distillery’s globally-awarded Double Barrel Irish Whiskey, 7 Year-Old and 13 Year-Old Single Malts are rolling out to trade alongside the distillery’s Wild Botanical gin and traditional Poitín – all in new, revamped packaging.

The distillery has focused on ageing and finishing its whiskeys via a unique wood program, exploring the breed of oak and predecessor liquid that best accentuates each of the whiskeys’ flavours. As a result, they’re matured in Bourbon barrels before being uniquely finished in a second, very different cask.

The Double Barrel gains its sweet, smooth vanilla notes from three years in Bourbon barrels before being transferred to 500-litre Oloroso casks from Montilla for up to a year.

The 7 Year-Old Single Malt gets its flavour from Dublin ‘Black Pitts Porter barrels.

The 13 Year-Old Single Malt is the first and only Irish whiskey to use extremely rare and expensive Japanese Mizunara oak.

“Our new look and bespoke bottle really brings the range together as a family” says Kevin Keenan, Founder and Creative Director at Glendalough Distillery, “while the new cask-finishes set the whiskey apart from anything else being done in Irish whiskey.”

Glendalough’s design makeover welcomes taller, slimmer bottles across its 70cl spirits range replete with bold, contemporary labelling in muted blues and greys to reflect the brand’s iconic birthplace: a mountainous glacial valley in County Wicklow. St Kevin, the legendary monk who founded the Glendalough settlement in the 6th Century, remains the centrepiece of each bottle.

The new look will also be introduced to Glendalough’s Wild Botanical Gin and its Mountain Strength Poitín which will relaunch at 55% ABV instead of its previous 60% and be sold in 50cl bottles, down from 70cl.

Glendalough’s product is currently sold into 40 markets around the world.

For more information on Glendalough Distillery watch their latest film.

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free