Marketing

“Gin reimagined…”     

A new premium gin was launched in Ireland last month.

 

Wilde Irish Gin - available in selected outlets across the country.

Wilde Irish Gin – available in selected outlets across the country.

 

Wilde Irish Gin emerged “in a glorious flare of extravagance”, from the nod to Wilde’s cane on the intricate cap, to the bespoke book-shaped purple bottle.

Uncharacteristically, Oscar Wilde is a background character on this occasion. It’s the gin that takes centre-stage, resplendent with notes of wild mountain purple Heather and bitter Orange peel.

The gin is the brainchild of three gin enthusiasts, all with “wildly different business backgrounds”, who came together to bring this spirit to life – co-founders Stuart Hall, Victor Burke and Conor Quinn share a strong belief that Wilde has something new to bring to gin lovers in Ireland and around the globe.

Oscar Wilde Spirits was founded in 2017 to create a premium Irish gin for the world market.

“Creating a gin that’s new and different is a rare experience,” Stuart Hall explains, “When you get it right it’s truly noteworthy. We’ve approached it with the consummate art of carefully selecting botanicals and distilling gin of exceptional balance and flavour.”

It’s distilled by hand in small batches with two copper pot stills and has something unique to bring to the table, he says.

The bottle was designed by the world-famous Stranger & Stranger.

“Many of the new white spirits in Ireland today are distilled by companies whilst they wait for their whiskey to mature,” added Conor Quinn, pointing out that this gin “is our one and only focus”.

The co-founders of Wilde have fittingly committed to support the arts, deciding to be the gin sponsor at this year’s Dublin Fringe Festival.

“Being a genuine patron of the arts is firmly at the heart of our brand” says Victor Burke, “which is why we looked to give our support to this year’s Fringe Festival before we were in the public domain. As part of this we were thrilled to sponsor the first Wilde Courage Award at the end of the festival and were blown away by the level of talent on show throughout.”

The Wilde Courage Award celebrates bold artistic journeys. The winner of this €1,000 cash prize “will be the creator of a brave, one-of a-kind project that evidences a singular artistic vision”.

Wilde Irish Gin – available in selected outlets across the country. Further on-trade and retail outlets nationwide will follow.

 

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