Eristoff beefs up its brand activation team

Eristoff vodka has beefed up its promotional team here in Ireland with the addition of four new ‘brand activators’.

The new activators for the fourth-largest vodka brand in the off-trade here will be visiting key accounts in towns and cities nationwide throughout 2013 in a new fleet of Eristoff vodka-branded jeeps.

The top-selling brand of vodka in France, Austria, Portugal and Belgium – and now a member of IWSR’s Elite Brands list – is available in Original, Wild Berry, Eristoff Black and Caramel Eristoff Gold in 20cl, 70cl and one-litre bottle sizes.
The brand is being supported here with an ongoing advertising and promotional campaign.

Worldwide, Eristoff is the fastest-growing major standard vodka year-on-year, now a Top 10-listed international vodka brand, selling over two million nine-litre cases per annum in over 60 countries.
www.eristoff.com