Eristoff beefs up its brand activation team
The new activators for the fourth-largest vodka brand in the off-trade here will be visiting key accounts in towns and cities nationwide throughout 2013 in a new fleet of Eristoff vodka-branded jeeps.
The top-selling brand of vodka in France, Austria, Portugal and Belgium – and now a member of IWSR’s Elite Brands list – is available in Original, Wild Berry, Eristoff Black and Caramel Eristoff Gold in 20cl, 70cl and one-litre bottle sizes.
The brand is being supported here with an ongoing advertising and promotional campaign.
Worldwide, Eristoff is the fastest-growing major standard vodka year-on-year, now a Top 10-listed international vodka brand, selling over two million nine-litre cases per annum in over 60 countries.