Marketing

Diageo launches Rockshore lager

Diageo Ireland has launched Rockshore, a new Irish lager “inspired by the rugged refreshing experience of the West Coast of Ireland”.

 

With an ABV of 4% and 106 calories per bottle, Rockshore Irish lager is being rolled out nationally and will available in bottled, canned and draught formats in pubs, bars, restaurants, off-licences, supermarkets and convenience stores throughout the country over the coming weeks.

“People are increasingly looking for choice, particularly among beers and lagers offering a refreshing and light taste,” commented the Head of Beer Innovation at Diageo Europe, Niki Maccorquodale, “Brewed using only four quality ingredients, Rockshore is the best light-tasting lager our brewers have ever created.”

The launch will also be supported by a heavyweight Through The Line marketing campaign encompassing TV, Outdoor, Digital, PR and experiential which will kick off from 1st April.

Over the summer months, Rockshore is planning a series of collaborations, experiences and partnerships so watch this space on instagram.com/rockshorelager.

For more information go to Rockshore’s social channels:

 

Instagram.com/rockshorelager

Facebook.com/RockshoreLager

Twitter.com/rockshorelager

 

 

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