Marketing On-trade

Desperados bringin’ the party back to the On Trade

It’s been an exciting Summer for Desperados, having taken part in an exclusive trial on draught in a number of on-trade outlets in Dublin, Cork, Galway, Limerick and Belfast.

Ireland has become the first market outside France to have Desperados available on draught which represents an exciting opportunity.

Desperados, a full-bodied beer with an edge of tequila, is the world’s first tequila-flavoured beer, a unique innovation, selling over 15 million cases in 25 countries worldwide. With an ABV of 5.9% it’s best served ice-cold, straight from the bottle, “delivering a truly refreshing taste experience and a party-starting tequila kick”.

Leading the charge on all things party, Desperados launched ‘Raid’ – an online, interactive game allowing Irish party people to get their hands on epic, party-starting prizes all year long. Already, the Raid site has had over 50,000 visitors with over 1,000 party prizes won.

Desperados fans will be treated to a Raid in their favourite on-trade venue soon, bringing the party to life with on-trade activations, supported heavily through nationwide media and digital campaigns. This includes in-outlet activity, innovative visibility, commercial support and the Desperados Brand Ambassador program.

For more information contact your local Heineken Sales Representative.

Keep up to date with all things Desperados at #DesperadosRaid

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