Desperados bringin’ the party back to the On Trade

It’s been an exciting Summer for Desperados, having taken part in an exclusive trial on draught in a number of on-trade outlets in Dublin, Cork, Galway, Limerick and Belfast.

Ireland has become the first market outside France to have Desperados available on draught which represents an exciting opportunity.

Desperados, a full-bodied beer with an edge of tequila, is the world’s first tequila-flavoured beer, a unique innovation, selling over 15 million cases in 25 countries worldwide. With an ABV of 5.9% it’s best served ice-cold, straight from the bottle, “delivering a truly refreshing taste experience and a party-starting tequila kick”.

Leading the charge on all things party, Desperados launched ‘Raid’ – an online, interactive game allowing Irish party people to get their hands on epic, party-starting prizes all year long. Already, the Raid site has had over 50,000 visitors with over 1,000 party prizes won.

Desperados fans will be treated to a Raid in their favourite on-trade venue soon, bringing the party to life with on-trade activations, supported heavily through nationwide media and digital campaigns. This includes in-outlet activity, innovative visibility, commercial support and the Desperados Brand Ambassador program.

For more information contact your local Heineken Sales Representative.

Keep up to date with all things Desperados at  www.facebook.com/DesperadosIreland

twitter.com/Desperados_IE #DesperadosRaid